Illustrations by the immensely talented Kevin Kwong
Canvas
Canvas
Canvas — drivecanvas.com (acquired in 2019) was an all inclusive month-to-month car subscription service. Not quite a lease and not quite a rental – we were somewhere in between.
All vehicles came with comprehensive insurance, an extended warranty, routine maintenance, and 24/7 emergency roadside assistance.
Canvas — drivecanvas.com (acquired in 2019) was an all inclusive month-to-month car subscription service. Not quite a lease and not quite a rental – we were somewhere in between.
All vehicles came with comprehensive insurance, an extended warranty, routine maintenance, and 24/7 emergency roadside assistance.
My Role
My Role
I joined as a Product Designer and 6-weeks later we launched our MVP.
I led end-to-end design across the product and continued to grow and iterate the product up until our acquisition. The product surface area included a fully responsive web app, an iOS phone and tablet application, and a desktop based fleet management tool.
In addition to product design, I contributed to strategy, conducted user research, facilitated workshops, established org processes, hired, mentored, and led several cultural initiatives.
I joined as a Product Designer and 6-weeks later we launched our MVP.
I led end-to-end design across the product and continued to grow and iterate the product up until our acquisition. The product surface area included a fully responsive web app, an iOS phone and tablet application, and a desktop based fleet management tool.
In addition to product design, I contributed to strategy, conducted user research, facilitated workshops, established org processes, hired, mentored, and led several cultural initiatives.
Highlights
Launched the product
Launched the product
1 of 2 first design hires
1 of 2 first design hires
Established & maintained design systems
Established & maintained design systems
Expanded to 3 geographic markets (4th & 5th paused due to acquisition)
Expanded to 3 geographic markets (4th & 5th paused due to acquisition)
Awarded 1st place in Urban Mobility at SF Design Week 2019
Awarded 1st place in Urban Mobility at SF Design Week 2019
Successfully acquired by competitor Fair (fair.com)
Successfully acquired by competitor Fair (fair.com)
Visuals
Use the carousel to see a small sampling of the work.
Use the carousel to see a small sampling of the work.
For the best viewing experience, I recommend using a desktop computer or tablet.
For more detailed information regarding my full design process and the considerations that went into designing Canvas, please reach out via my contact form.
For more detailed information regarding my full design process and the considerations that went into designing Canvas, please reach out via my contact form.
Illustrations by the immensely talented Kevin Kwong